{"id":26089,"date":"2025-01-29T12:03:37","date_gmt":"2025-01-29T11:03:37","guid":{"rendered":"https:\/\/www.ambpicot.com\/?p=26089"},"modified":"2026-02-13T14:29:14","modified_gmt":"2026-02-13T13:29:14","slug":"the-true-face-of-sheet-metal-rolling","status":"publish","type":"post","link":"https:\/\/www.ambpicot.com\/en\/the-true-face-of-sheet-metal-rolling\/","title":{"rendered":"AMB Picot: The TRUE face of plate bending"},"content":{"rendered":"

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AMB Picot: The TRUE face of sheet metal rolling<\/h3>\n

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2025 marks an important milestone for AMB Picot: 160 years of expertise and innovation in sheet metal rolling. At the dawn of this new year, we are unveiling our new visual identity, a redesign that fully embodies our philosophy and commitment.<\/p>\n

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Why a new face?<\/h3>\n

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Behind every machine, every innovation, there are men and women who embody our expertise, our passion and our values.<\/p>\n

We wanted this new identity to reflect what we really are: a manufacturer at the cutting edge of technology, rooted in people and looking to the future.<\/p>\n

[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” content_placement=”middle”][vc_column el_class=”bloc-img-full-height”][vc_empty_space][vc_column_text css=”.vc_custom_1770980622445{margin-bottom: 0px !important;}” el_class=”titre-paragraphe-blog”]<\/p>\n

Our slogan,<\/p>\n

“The True face of sheet metal rolling”<\/strong>,<\/p>\n

now takes on its full meaning through this transformation.<\/p>\n

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A meaningful identity<\/h3>\n

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Our new visual identity has been carefully designed to convey strong messages:<\/p>\n

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><\/span> A human face turned towards the future:<\/p>\n

It symbolises our ambition for constant innovation and our vision to accompany our partners towards new horizons.<\/p>\n

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><\/span> An aluminium\/steel background texture:<\/p>\n

A direct reminder of our core business, sheet metal rolling, and our roots in industry.<\/p>\n

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><\/span> Dynamic silhouettes:<\/p>\n

Illustrating authenticity, mutual support and the feeling of belonging to a committed and passionate team.<\/p>\n

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><\/span> Shaking hands:<\/p>\n

A symbol of trust, leadership and collaboration with our customers and partners.<\/p>\n

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><\/span> Users at the heart of the image:<\/p>\n

A focus on those who use our machines on a daily basis, proof of our proximity and commitment to them.<\/p>\n

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What this means for you ?<\/h3>\n

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This redesign is much more than just an aesthetic change.<\/p>\n

It marks our desire to be ever closer to you, to respond to your needs with transparency, and to continue to offer you solutions at the cutting edge of technology.<\/p>\n

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Whether through our rollers, our expertise or our support, AMB Picot remains true to its values:<\/p>\n

passion<\/strong><\/p>\n

authenticity<\/strong><\/p>\n

technical leadership<\/strong><\/p>\n

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We invite you to explore this new identity and continue the adventure with us. Together, let\u2019s look to the future to meet the challenges of sheet metal rolling.<\/p>\n

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AMB Picot is changing its visual identity. Find out why and what it stands for in this article.<\/p>\n","protected":false},"author":8,"featured_media":26651,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[136],"tags":[],"metiers":[],"class_list":["post-26089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"yoast_head":"\nAMB Picot: The TRUE face of plate bending - AMB Picot<\/title>\n<meta name=\"description\" content=\"AMB Picot unveils its new visual identity, reflecting the REAL face of sheet metal rolling.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ambpicot.com\/en\/the-true-face-of-sheet-metal-rolling\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AMB Picot: The TRUE face of plate bending - 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